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What does the term "Guided Selling" refer to in the context of Salesforce CPQ?

  1. A tool for tracking sales team performance

  2. A process to streamline lead generation

  3. A step-by-step approach to help users select products

  4. A method for generating pricing strategies

The correct answer is: A step-by-step approach to help users select products

In the context of Salesforce CPQ, "Guided Selling" refers to a step-by-step approach designed to assist users in selecting the most appropriate products based on specific criteria and requirements. This feature is aimed at simplifying the selling process by providing recommendations and guiding the seller through the complexities of product combinations, configurations, and pricing rules. By utilizing Guided Selling, sales representatives can ensure they are presenting the most suitable options to their customers, which not only enhances the customer experience but also increases the likelihood of closing deals. This process often includes prompts, questions, and logical branching that help identify the best products based on the needs of the customer, making it an essential aspect of creating an effective sales workflow in Salesforce CPQ. The other options, while related to sales and operational processes, do not encapsulate the specific nature of Guided Selling. Tracking sales team performance and streamlining lead generation pertain to broader sales management strategies, while generating pricing strategies focuses on financial aspects rather than the selection of products themselves.