What is the role of Product Bundles in Salesforce CPQ?

Product Bundles in Salesforce CPQ serve the important role of grouping related products together for easier sales and promotion. By using product bundles, sales teams can offer a cohesive set of products that are designed to work well together or complement one another, thereby simplifying the purchasing process for customers. This organization not only streamlines sales efforts but also helps in making promotions more effective as it highlights packages that may appeal to specific needs or use cases.

Product bundles can include various types of products, such as core items, add-ons, and accessories, which can be sold together at a strategic price point. This approach aids in upselling and cross-selling, as customers can see the value in purchasing a bundled offering rather than individual items separately.

The other options focus on aspects that do not align with the primary purpose of product bundles; for instance, a detailed cost breakdown pertains to individual product pricing, while single-item sales and limiting product variety contradict the core advantages of using bundles, which aim to enhance the buying experience by providing more options rather than fewer.